Content Pillars are the main topics or themes that form the foundation of your SEO strategy. They represent the core services or expertise areas of your business.

• Main service categories
• Core expertise areas
• Primary keyword targets
• Foundation for content clusters

Silo Topics are structured content groups that support your content pillars. They help organize related content and build topical authority.

• Supporting content for pillars
• Topic clusters
• Internal linking structure
• Mid-level keyword targeting

Sub-Silo Topics are detailed, specific content pieces that support your silo structure. They target long-tail keywords and answer specific user queries.

• Detailed service explanations
• FAQ and how-to content
• Long-tail keyword targeting
• User query answers